Hope Relay

Every now and then, a project comes along that gives us the opportunity to bring awareness to an important issue and reach people with a powerful message. At SlicedTomato we call them “Fresh Videos for a Cause.” The Hope Relay video was just such a project.

The Project Hope Foundation is a South Carolina based organization that serves children with autism. We were tasked with creating a video that would inspire runners and sponsors to participate in the first annual Hope Relay, a 42-mile, 5-person team race to benefit children with autism.   Creating an inspirational video about a race that has never been run before – now that is challenge we love!

Like the race itself, living with autism and helping a child with the disorder can be long and trying at times. More importantly, it can’t be done alone. This video reflects the challenges of autism and depicts the rewards that come from perseverance.

There is a seamless, epic look and feel to this video, but behind the scenes there was a lot happening. On the day of the shoot, we narrowly avoided rain, but the overcast clouds essentially created one giant softbox. Even with ideal lighting, the shot list wasn’t exactly easy. We needed a steadicam, a strollercam and a jib crane. The cameras were overcranking and undercranking, and the frame rates ranged from 20 to 60 frames per second.

After we finished shooting at Paris Mountain State Park, we ventured down the road to Furman University (by the way, Furman is backing the inaugural event too!). The school’s famous bell tower and gorgeous lake added a special touch, and before long, we were wrapping up the shoot. What a perfect way to spend a Saturday!

You know another great way to spend a Saturday? Running for a good cause. The Hope Relay is set for Saturday, November 19th, 2010. To register for the race, visit the Project Hope Foundation.

(behind the scenes footage here)!

Below, Holly gives insight on why SlicedTomato created the video for the Hope Relay.