Archive for Inside the Tomato
Connecting to Emotion: The Power of Video
In 1982, Cable TV had just been made available to the public and most people were unfamiliar with it. Researchers wanted to test which of two marketing approaches was most effective at helping homeowners to understand the benefits of cable TV and motivating them to sign up for the service. The researchers created two different [...]
Read moreSlicedTomato Productions Announces New Team Member
SlicedTomato Productions, a video production company specializing in video for the web, is happy to announce that Laura MacPherson has joined the team as Project Manager. Laura will be collaborating with clients to help them communicate effectively to their prospects and customers using video. She’ll work with clients through the process of creating their video, and [...]
Read moreSlicedTomato Joins the Greenville Chamber
We are excited to announce that SlicedTomato has joined the Greenville Chamber! We love our local community and we wanted to support the efforts of the Chamber in working to promote local businesses, advocating for small businesses, and providing opportunities for local business owners. We appreciate all that the Chamber does and we wanted to [...]
Read moreGreen Marketing Techniques
You have heard of green marketing initiatives but have you ever considered if the type of marketing you are doing is actually “green?” Are you using green marketing techniques? Most marketers don’t really think about it that way. We think about messaging, audiences, and market share but are we thinking about “doing our share” with [...]
Read moreA Tribute to Richard H. Gettys
If you were fortunate enough to know Mr. Richard Gettys, I think you will really appreciate his personal reflections as an educator put together by my friends at SlicedTomato. For thousands of Pickens County students, Mr. Gettys will always embody “ The Principal.” A classmate recently reminded me that when Mr. Gettys entered a student [...]
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