SlicedTomato Productions Announces New Team Member
SlicedTomato Productions, a video production company specializing in video for the web, is happy to announce that Laura MacPherson has joined the team as Project Manager. Laura will be collaborating with clients to help them communicate effectively to their prospects and customers using video. She’ll work with clients through the process of creating their video, and make sure their experience with SlicedTomato continues to be the best it can be.Before joining SlicedTomato, Laura operated a website design firm for five years in Greenville. She understands the needs of creative agencies and her experience will help SlicedTomato to be even more effective.
SlicedTomato Joins the Greenville Chamber
We are excited to announce that SlicedTomato has joined the Greenville Chamber! We love our local community and we wanted to support the efforts of the Chamber in working to promote local businesses, advocating for small businesses, and providing opportunities for local business owners. We appreciate all that the Chamber does and we wanted to be a part of it!
We’re looking forward to getting involved in the Chamber’s initiatives and attending events. We hope to see you there!
Editing Mouse-Free
I often interact with others that are just getting started with Final Cut Pro. Maybe they’ve only used FCP a few times or they are moving from iMovie or Final Cut Express. Either way, I find that they are tied to the mouse for most of their editing functions. This is typical for anyone learning a new program. Since speed translates to cash when it comes to editing, I wanted to offer what I think to be the most helpful keyboard shortcuts for beginners learning Final Cut Pro.
No matter what type of material I’m editing, I find that I always perform the same basic functions when editing (scrubbing the footage, marking in and out points, toggling the snapping and linking features on the timeline, etc.) so here is a brief overview of what I think are the most basic functions and their corresponding keyboard shortcuts. Commit these to memory and you will quickly cut your editing time in half.
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Green Marketing Techniques
You have heard of green marketing initiatives but have you ever considered if the type of marketing
you are doing is actually “green?” Are you using green marketing techniques? Most marketers don’t
really think about it that way. We think about messaging, audiences, and market share but are we
thinking about “doing our share” with the tools at our disposal?
As summer blazes into full effect, it is the perfect time to consider new ways you can market to your
audience using “greener” marketing techniques. Larger corporations are already opting for webinars
over in-person sales meetings; online landing pages over printed fliers; and email over direct mail
postcards. They have eliminated a printed company newsletter and opted to communicate with
customers in real-time through social networks. We are even seeing a rise in “green” coupons from
the likes of Groupon and Living Social.
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A Tribute to Richard H. Gettys
If you were fortunate enough to know Mr. Richard Gettys, I think you will really appreciate his personal reflections as an educator put together by my friends at SlicedTomato. For thousands of Pickens County students, Mr. Gettys will always embody “ The Principal.”
A classmate recently reminded me that when Mr. Gettys entered a student assembly, everyone stood without being prompted. Mind you this was not the age of falling in lockstep or demonstrating respect for authority. Whites, blacks, honor students, burnouts, kids from privilege, kids from the mill hill. It didn’ t matter who you were—you showed respect for Mr. Gettys.
More importantly, you meant it.
My class was unique because we were the beneficiaries of Mr. Gettys’ leadership when he was principal at Easley Junior High School (now the middle school that bears his name) and again when he became principal at Easley High School our sophomore year.